By now, your organization has probably been impacted by The Great Resignation of 2021. And if not, I’m sure you’ve heard people are quitting their jobs in record numbers. This is making recruiting, hiring, and retention more challenging and important than ever. Before we dive into some things you can do to thrive despite these challenges, let’s take a look …
If you want to start a business, stay on the critical path
It’s easy to get overwhelmed by the sheer volume of projects and tasks you need to complete when you decide to start a business. You’re probably thinking about whether to form an LLC or stay a sole proprietor, how to set up a website, and what marketing strategy will work. You may be nervous about hiring employees, setting up payroll, …
Target Market vs. Customer Avatar – Which should you focus on?
Target market or ideal customer avatar (ICA)? Which makes more sense for your business? The answer is simple. It’s both! Target markets and customer avatars work together synergistically. Almost everyone is familiar with the target market approach, probably because it’s impossible to advertise without one. The odd thing, however, is how few people have actually been exposed to the reasons …
The Top 10 Reasons to Commit 100% to Your Goals
A common topic that comes up for entrepreneurs during coaching is whether or not they’re committing 100% to their company and goals. From the outside this is counterintuitive. It seems that entrepreneurs commit 100%, just by nature of being entrepreneurs! In reality, though, commitment level fluctuates up and down over time. At times they’re more or less committed to their …
What is a vision and why should you and your business have one?
The first time someone told me I needed a vision for my business and life I rolled my eyes at them. To me, vision equaled fantasy. What was the point of imagining a pretty picture of the future if I didn’t know how to get there? I didn’t see the value without a map to get from point A to …
The Top 12 Reasons to Stop Being a Perfectionist About Your Work
For a long time, when people suggested I stop being a perfectionist, I rolled my eyes at them. I’d come back with a retort like, “Why would I want to be less good at what I do? By striving for perfection I achieve the best possible results!” I had perfectionism programmed into me since early childhood and I honestly thought …