A picture of bar chart, with the bars in black. They're growing up and to the right. There is a silhouette of a man, carrying a briefcase, climbing up the bars as if they were steps. There is a blueish, cartoon-style city skyline in the background. This image is here to represent a career path.

How to act like a VC-backed startup (#8: Build career paths for your team)

Dave Labowitz Scale

“Build career paths for your team” is the eighth part of a twelve-part series. It’s a deep look behind the scenes of the “business playbook” that makes VC-backed companies successful and how to apply these lessons to your business. If you’re looking for the introduction to the series and first article, please click here. If you’re looking for other articles …

A bar chart that is growing steadily up and to the right. There's a cartoon man carrying a briefcase climbing the bars like stairs. There is a red trendline showing the growth curve across the bars. This image is to represent the challenges of scalability.

How to act like a VC-backed startup (#7: Build scalability into your business)

Dave Labowitz Scale

Build scalability into your business is the seventh part of a twelve-part series. It’s a deep look behind the scenes of the “business playbook” that makes VC-backed companies successful and how to apply these lessons to your business.  If you’re looking for the introduction to the series and first article, please click here. If you’re looking for other articles in …

A picture of a Scrabble board with the word lifelong intersected by the word learning. By investing in your team you can make a cultural commitment to lifelong learning in your business.

How to act like a VC-backed startup (#6: Invest in your team)

Dave Labowitz Scale

Invest in your team is the sixth part of a twelve-part series. It’s a deep look behind the scenes of the “business playbook” that makes VC-backed companies successful and how to apply these lessons to your business.  If you’re looking for the introduction to the series and first article, please click here. If you’re looking for other articles in the …

A picture of three stacks of gold coins, each with a green seedling growing out of the top of the stack. The stacks grow from left to right. The left stack is the shortest, the right the tallest. The image is meant to represent how to capitalize your business for growth.

How to act like a VC-backed startup (#5: Fund your business adequately)

Dave Labowitz Scale

Fund your business adequately is the fifth part of a twelve-part series. It’s a deep look behind the scenes of the “business playbook” that makes VC-backed companies successful and how to apply these lessons to your business.  If you’re looking for the introduction to the series and first article, please click here. If you’re looking for other articles in the …

An overhead picture of a desk with four arms fist-bumping in the middle of it. The fist bump symbolizes culture.

How & why to act like a VC-backed startup (#4: Prioritize company culture)

Dave Labowitz Scale

This is the fourth part of a twelve-part series. It’s a deep look behind the scenes of the “business playbook” that makes VC-backed companies successful and how to apply these lessons to your business.  If you’re looking for the introduction to the series and first article, please click here. If you’re looking for other articles in the series, links are …

A picture of a man, visible from the neck to the waist. He's wearing a black suit jacket and white button-down shirt. His hand is extended toward the camera, reaching for a handshake. This is meant to symbolize keeping your focus on sales.

How & why to act like a VC-backed startup (#3: Focus on sales)

Dave Labowitz Scale

This is the third part of a twelve-part series. It’s a deep look behind the scenes of the “business playbook” that makes VC-backed companies successful and how to apply these lessons to your business.  If you’re looking for the introduction to the series and first article, please click here. If you’re looking for other articles in the series, links are …

A picture of a venture-backed company's dashboard report sitting on a desk. To the left is a laptop, and overlapping the lower righthand corner of the report is a notebook. Whomever is looking at the report is taking notes in the notebook with one hand with the other hovering over the laptop.

How & why to act like a venture-backed startup (#2: Focus obsessively on your numbers)

Dave Labowitz Scale

This is the second part of a twelve-part series. It’s a deep look behind the scenes of the “business playbook” that makes venture-backed companies successful and how to apply these lessons to your business.  If you’re looking for the introduction to the series and first article, please click here. If you’re looking for other articles in the series, links are …

A picture of a typical VC backed company boardroom, complete with long table and a bunch of empty executive chairs.

How & why to act like a VC backed startup, even if you’re not one (#1: Create external accountability)

Dave Labowitz Scale

This is the first part in a twelve-part series that will be published during the first and second quarter of 2020. It’s a deep look behind the scenes of the “business playbook” that makes VC backed companies successful and how to apply these lessons to your business. If you’re looking for other articles in the series, links are at the …

A picture of a dartboard with three darts sticking out of it. One is in the bulls-eye, the other two are a little bit outside the bulls-eye.

Target Market vs. Customer Avatar – Which should you focus on?

Dave Labowitz Scale, Start

Target market or ideal customer avatar (ICA)? Which makes more sense for your business? The answer is simple. It’s both! Target markets and customer avatars work together synergistically. Almost everyone is familiar with the target market approach, probably because it’s impossible to advertise without one. The odd thing, however, is how few people have actually been exposed to the reasons …